2003年有两件事情发生，一件是3月5日SMAP发表了单曲《世界上唯一的花朵》，成就了万众瞩目的演艺高峰；另一件是8月8日NORHOR以 “北欧表情家居”的名字在淘宝网静悄悄注册开店了，当时简陋的页面上只挂着2款钟表，这是一个几乎无人知晓的开始。歌中唱道 “每个人都是世界上唯一的花，简单的为了花朵绽放而努力就好”，这首歌不经意间成了NORHOR最贴切的注脚。
世界因不同的人组成，又因人的不同而美好。但是长久以来，我们受到的教育都在与“不同”为敌，每个与众不同都像是左撇子一样被如临大敌的纠正，仅存的个性就像苔藓隐蔽在墙缝里战战兢兢的发芽，我们被教导要顺从现实和传统，被劝诫要远离探索和独特，坚持自我变得越来越难，相互比较成了擅长的技能，多少天性破碎在成长的路上，又有多少创造力消散在循规蹈矩的时光里？我们都知道，这一切需要改变，而NORHOR坚信，一切改变应该从家开始。
第一个受到顾客欢迎的商品是名叫“铁汉柔情”的闹钟，与当时市场热销钟表甜美路线不同的，是它简洁的长方体线条和硬朗的银灰色金属外壳，有一位女士留言说“终于找到了一款不一样的闹钟”，这样的消息越来越多，我们逐渐意识到，有一批中国消费者听到了自己内心的声音，开始珍视自己的个性。从那时起，就是对于NORHOR而言，面对的就越来越不是蓝海战略或者长尾理论描述的商机，而是一个关于时代的启示、一个关于我们要成为自己的信仰，我们希望每一件售出的家具都像是希望的种子，帮助营造一个独特的家，让那种独特像“世界上唯一的花朵”一样骄傲的绽放，并让更多家庭敢于追求自己的梦想和希望。
因此，NORHOR不止是一个品牌，也不仅仅代表着味道独特的家具和家饰品，而是一种有关勇气和智慧的美学，意味着用自己的方式去热爱生活。至今，NORHOR已经为全国超过15万个家庭提供了个性化的家居用品，顾客遍布全国32个省自治区直辖市和港澳台、澳英法美俄日韩等地，并为50多家专业设计机构提供着产品支持。
There are two things happened in 2003. One was SMAP’s EP “The One and Only Flower in the World” releasing, with which the group reached the peak of their career. Another was a very beginning that NORHOR opened a shop named “NORHOR” quietly in Taobao.com, in which only 2 clocks were on sale. It was sang that “everyone is the one and only flower in the world, just put efforts to the blossoming”. The song inadvertently became NORHOR most appropriate footnote.
The world is made up by different people and becomes beautiful because of the difference among them. However,we have been taught to be hostile to “difference”in such long time. Each unique is being corrected just like left-hand people being told to use right hand. The few characters left are like the moss, sprouting through the crack in the wall while trembling with fear. We are taught to obey the reality and tradition, persuaded to stay away from exploration and unique. Being yourself becomes more and more difficult,comparisons with each other skill. Nature are broken in the growing path, creativity vanishes during the time of sticking to convention. We all realized that,this need to be changed. NORHOR believes that all changes should begin with home.
Therefore, NORHOR is far more than a brand, unique-taste furniture and home accessories, but aesthetics concerning courage and wisdom, which means loving life in your own way. So far, NORHOR has been providing personalized household products for more than 150,000 families. Our customers are all over 32 provinces in China Mainland, Hong Kong, Macao, France, Russia,Japan, South Korea and etc. We also provide product support for over 50 professional design institutions.
We believe that: “You are the most special flower in the world; each one is a sprouting seed ”. We might contribute slightly, but we stick to our vision firmly. Hope we could be by your side all the way.